Political parties of all persuasions will be subject to a higher degree of scrutiny during the looming federal election campaign, with Australian Associated Press ramping up its free verification service, AAP FactCheck, from April 10.
After a successful pilot program during the NSW election campaign, AAP FactCheck will expand its operations in an effort to give all Australian voters greater confidence in the claims being made on the hustings.
The thorough, rigorous and independent methodology employed during the NSW trial resulted in AAP FactCheck being recommended for certification with the Poynter Institute’s International Fact Checking Network (IFCN). The IFCN sets the benchmark for all organisations undertaking verification work, and monitors their ongoing compliance to ensure a reliably high standard of work.
AAP FactCheck scrutinises statements made by public and political figures to determine the accuracy of their claims and quickly combat misinformation. Our mission is to verify content within the same news cycle, making it as relevant as possible to AAP’s media clients and the public.
Long-time media executive and journalist Louise Evans heads AAP FactCheck’s team of experienced journalists based in both Sydney and Brisbane. The operation is supported by Google News Initiative but retains full editorial independence.
The work we have been doing independently testing and verifying public statements has already received significant traction with Australian media,” said AAP Editor-in-Chief Tony Gillies.
We believe this work has never been more important.”
As we move towards the federal election cycle, we have decided to adopt a new name for the service which better reflects and serves our endeavour,” Mr Gillies said.
For more information, visit factcheck.aap.com.au – note, the service was previously known as AAP CrossCheck.